Introduction
Video marketing trends have rapidly become a keystone of digital marketing strategies. The growing influence of platforms like Instagram, Facebook, YouTube, and musically, merged with the growing consumption of video content through numerous demographics, has moved video to the forefront of marketing strategy.
Video Marketing Trends in 2024
Here are the video marketing trends that you should follow in 2024 as follows:
1. Efficient use of AI tools and tricks
This is one of the trendy video marketing trends. The growth in artificial intelligence (AI), and generative AI in specific. For example, Open AI launched the trained generative chatbot Chat GPT 3.5 at the end of the 2022 year, and then an updated Chat GPT 4.0 came up. There have been various other applications in substitute of this technology on the market and in the headlines this year, incorporating resources for generative AI in digital marketing.
2. Videos will be included in the newsletter and email creative
Newsletters are one of the best video marketing trends as according to Reletter, there are more than 1.6 million newsletters on LinkedIn and Substack alone.
This format permits for longer, more chronicle communication with your audience. That’s a golden chance for video content marketing.
3. Short-form video for social is here to stay
Presently most people use social media globally, which accounts for 94% of internet users. With that many people joining into social media marketing trends, it’s an assurance that your audience is reachable. It’s just a matter of looking for them.
One of the most efficacious ways to increase your brand’s reach throughout the globe. short-form video marketing trends content on social media. That’s why it’s still trendy in 2024.
4. Brands will aim for thrifty video marketing
With over 220k layoffs last year and the lower marketing budgets affecting the industry’s freelancers, thrift is making a video marketing trends in 2024.
Luckily, the emergence and development of AI editing and more simple-to-use video ad tools will aid marketers create some clips even without a video background. Vimeo, for example, released an AI-powered caption generator as well as a transcript-based editor for smooth cuts.
5. More real people on camera
Rayna van Beuzekom, video editor and producer at Commsor, thinks we are going to see more people on camera as brands emphasize the biggest importance of video: connection.
Video is such an amazing tool to build a relationship with audiences, they said. You can take an obscure product and humanize it through video. We’re going to see more and more people on camera, either it’s marketers, sellers, or executives.”
Notice the significant similarity among the “who” options Rayna gave? Marketers, sellers, and executives are all part of your team. Real people don’t mean influencers or actors; they mean your company’s partners and employees.
Conclusion
Video marketing trends continue to emerge at a speedy pace, generated by development, changing consumer behaviors, and the growing influence of social media platforms. To stay competitive, brands must keep updated with the latest trends, from short-form content and live streaming to personalized videos and AR/VR integration. By uplifting these trends, businesses can form more effective video content, engaging, that connects with their audience and generate results.
Including these trends in a coherent video marketing strategy needs creativity in content creation, a deep understanding of the target audience, and a readiness to experiment with new technologies and formats. As video marketing continues to evolve is important, those brands that innovate and adapt will be the ones that prosper in the digital marketing trends.
