Are you looking to Grow your Business online with Facebook Ad campaigns? Don’t look Further we are going to Guide you step by step how you can Create your First Facebook Ad Campaign from scratch.
Today everyone is Starting their businesses online to Stay ahead of the competition and Boost their business in Digital Marketing. Using Facebook Ads gives you an extra edge over your competitors and make your online presence online.
Before creating a Facebook Ad campaign you have to research about the Target audience to get more specific results. There are two ways you can research before starting your Facebook ad campaigns, the first one is competitive research from the Facebook Ad library and the other one is Keyword research.
Facebook Ad Campaign Competitive Research Step by Step
Facebook Ad Library
Facebook Ad library is a Platform of Meta Ads where you can see all the Ad campaigns which are Currently running on Facebook. If you want to research about the Ads of competitors you just have to open the Facebook Ad Library and then select your target country where you want to Target users and in the search box type the Keyword you want to target for Ads.
After following these steps you will get all the details about your competitor’s ads. Check the Images and Banners used by others to create a similar image for your own Facebook Ad campaign. you can also make a video for the campaign to increase the Engagement on your Facebook page.
Keyword research
When creating Facebook Ads Keyword Research is also important to understanding the Digital Marketing trends and Searches on that particular keyword. Although many people said Keyword Research is not Important while creating Facebook ads but it definitely helps you in Finding the ongoing trends around your topic, you can use Tools like SEMrush to check the social media trends on your topic.
Setup Facebook Ad Campaign Step by Step
Before Creating a Facebook Ad campaign you have to decide the Campaign Type to get the Desired results. There are various Campaign types including Brand Awareness, Traffic, Engagement, Leads, Sales. If you are choosing a Brand Awareness it helps you in building your brand authority online.
- Brand Awareness
- Engagement
- App Installs
- Lead Generation
- Video
- Conversions
Now After Choosing the Campaign Objective you have to Give a Name for your Campaign and create a Ad Set where you have to choose the Target location and the Demographics. Setup your location and add your daily budget to run the Ad campaigns.
The last part of the Facebook Ad campaign is to create a Ad for your campaign where you have to Add the Media or video with proper Headlines and Description for your Facebook Ad.
Conclusion
These are some Important steps you have to follow while creating your Facebook Ads Campaigns. In my experience you have to run a A/B Testing to get the Right Audience because it will help you in Targeting your specific users and gives you more accurate results without wasting money on your Facebook ads.
If you are a beginner and don’t know how to Setup your Facebook ads campaign then you can connect with Digitally360. for more details please visit the contact page.
