{"id":412,"date":"2024-09-17T10:22:17","date_gmt":"2024-09-17T10:22:17","guid":{"rendered":"https:\/\/www.digitally360.com\/blog\/?p=412"},"modified":"2024-09-17T10:22:17","modified_gmt":"2024-09-17T10:22:17","slug":"data-driven-marketing","status":"publish","type":"post","link":"https:\/\/www.digitally360.com\/blog\/data-driven-marketing\/","title":{"rendered":"The Power of Data-driven Marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.digitally360.com\/blog\/data-driven-marketing\/#Introduction\" title=\"Introduction\u00a0\">Introduction\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.digitally360.com\/blog\/data-driven-marketing\/#What_is_data-driven_marketing\" title=\"What is data-driven marketing?\">What is data-driven marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.digitally360.com\/blog\/data-driven-marketing\/#Advantages_of_Data-driven_Marketing\" title=\"Advantages of Data-driven Marketing\u00a0\">Advantages of Data-driven Marketing\u00a0<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.digitally360.com\/blog\/data-driven-marketing\/#Better_Attribution_for_Spend_Optimization\" title=\"Better Attribution for Spend Optimization\">Better Attribution for Spend Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.digitally360.com\/blog\/data-driven-marketing\/#Enhanced_Personalization_and_User_Experience\" title=\"Enhanced Personalization and User Experience\">Enhanced Personalization and User Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.digitally360.com\/blog\/data-driven-marketing\/#Produce_Regarding_Content_and_Copy\" title=\"Produce Regarding Content and Copy\">Produce Regarding Content and Copy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.digitally360.com\/blog\/data-driven-marketing\/#Accelerated_Customer_Targeting_and_Segmentation\" title=\"Accelerated Customer Targeting and Segmentation\">Accelerated Customer Targeting and Segmentation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.digitally360.com\/blog\/data-driven-marketing\/#Good_Decisions\" title=\"Good Decisions\">Good Decisions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.digitally360.com\/blog\/data-driven-marketing\/#More_Effective_Resource_Allocation\" title=\"More Effective Resource Allocation\">More Effective Resource Allocation<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.digitally360.com\/blog\/data-driven-marketing\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Introduction\"><\/span><span style=\"font-weight: 400;\">Introduction\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In today&#8217;s digital age,<\/span><b> data-driven marketing<\/b><span style=\"font-weight: 400;\"> has become one of the most productive ways for businesses to optimize campaigns, target their audience, and grow their return on investment (ROI).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By accelerating data and analytics, companies can form informed decisions that shape their<\/span><b><a href=\"https:\/\/www.digitally360.com\/blog\/augmented-reality-in-marketing\/\"> augmented reality in marketing<\/a> (AR)<\/b><span style=\"font-weight: 400;\"> strategies, directing to more personalized and impactful consumer experiences. This method enables brands to attach with the right people at the right time with relatable messages, all based on quantifiable insights rather than guesswork.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the marketing landscape becomes more difficult with the explosion of digital channels and the emergence of consumer behavior, <\/span><b>data-driven marketing<\/b><span style=\"font-weight: 400;\"> is no longer just a choice; it is a requirement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this blog, you will get to learn about what is data-driven marketing and its numerous advantages.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_data-driven_marketing\"><\/span><span style=\"font-weight: 400;\">What is <\/span><b>data-driven marketing<\/b><span style=\"font-weight: 400;\">?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>Data-driven marketing<\/b><span style=\"font-weight: 400;\"> is the method of optimizing brand communications based on customer data. Data-driven marketers use customer data to forecast their requirements, desires, and future behaviors. Such insight helps develop personalized marketing strategies for the highest possible return on investment (ROI).<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Advantages_of_Data-driven_Marketing\"><\/span><span style=\"font-weight: 400;\">Advantages of <\/span><b>Data-driven Marketing\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Here are the benefits of data-driven marketing for your business as follows:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span class=\"ez-toc-section\" id=\"Better_Attribution_for_Spend_Optimization\"><\/span><span style=\"font-weight: 400;\">Better Attribution for Spend Optimization<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">A common challenge for marketers is determining where their advertising budget is being wasted. <\/span><b>Data-driven marketing<\/b><span style=\"font-weight: 400;\"> led by analytics tools allows marketing teams to discover which portion of the advertising budget is having the greatest impact on conversions or brand awareness.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is done by evaluating customer journeys using attribution models, such as unified marketing measurement (UMM). UMM looks at multi-touch attribution and media mix modeling to provide a complete view of the path to purchase. Organizations can decide what moves prospects and customers down the funnel.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span class=\"ez-toc-section\" id=\"Enhanced_Personalization_and_User_Experience\"><\/span><span style=\"font-weight: 400;\">Enhanced Personalization and User Experience<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p><b>Data-driven marketing <\/b><span style=\"font-weight: 400;\">assists marketers in giving messages based on individual requirements, preferences, and behaviors. And make their communications feel more human.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, the graphic design tool Canva asks users to give their names during signup. So they can send customized emails.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The tool also asks users what they\u2019ll use the platform for.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That way, they can give suggestions and assistance based on the user\u2019s most likely requirements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This method forms a better user experience. Which can navigate to more upsells and improved customer loyalty.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span class=\"ez-toc-section\" id=\"Produce_Regarding_Content_and_Copy\"><\/span><span style=\"font-weight: 400;\">Produce Regarding Content and Copy<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Assessing consumer data provides marketing teams insight into the types of creative, copy, visuals, and content that your target audience is willing to interact with. Giving the correct message \u2013 one that brings to personal interests and creates importance &#8211; at the correct time is essential to connecting with your consumers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unfortunately, many marketers tussle to relate their content with their audience, as evidenced by two key data points:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">74 % of consumers feel irritated when they see ads that are not relevant to brands.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Blog content has grown by 800 % in the past 5 years, but social sharing is down by nearly 90%. This means there is a proper relation between what brands are saying and what users looking for valuable.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By going into your analytics, you can find what message and which information relates to your audience. This can navigate to more effectual product decisions and aid you in understanding your clients.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span class=\"ez-toc-section\" id=\"Accelerated_Customer_Targeting_and_Segmentation\"><\/span><span style=\"font-weight: 400;\">Accelerated Customer Targeting and Segmentation<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Collecting and analyzing data about customers provides you with a correct understanding of who they truly are. And who\u2019s likely to buy from you in the future (i.e., your <\/span><a href=\"https:\/\/www.semrush.com\/blog\/target-audience\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">target audience<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The significant thing is <\/span><a href=\"https:\/\/www.semrush.com\/blog\/market-segmentation-strategy\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">segmenting your market<\/span><\/a><span style=\"font-weight: 400;\">, or defining the major types of customers. That way, you can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Forming highly customized marketing materials that bring better results<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lessen distribution costs by targeting little groups of people<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fine-tune your brand image to match with each segment\u2019s values<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For example, without entrance to related data, Lego marketers might have thought all its end users were children. And conducted their marketing correspondingly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, they found out that their adult audience was increasing and followed their marketing strategy and campaign analysis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In October 2023, Lego spent over $900K on its \u201cAdults Welcome\u201d campaign digital ad in the U.S. As stated by the <\/span><a href=\"https:\/\/www.semrush.com\/apps\/adclarity-advertising-intelligence\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">AdClarity app<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span class=\"ez-toc-section\" id=\"Good_Decisions\"><\/span><span style=\"font-weight: 400;\">Good Decisions<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Overall, taking a data-driven method for marketing permits teams to form more informed decisions, with 2 out of 3 marketers accepting that it is preferred to make decisions on data rather than gut tendency. Data analysis permits marketers to form choices based on real-world use scenarios apart from theories.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, <\/span><b>data-driven marketing <\/b><span style=\"font-weight: 400;\">does not discount the emotional deliberation that can go into a consumer purchasing option. Marketing teams must check data within a framework that looks at rational and emotional decision-making to make sure they are balanced correctly in campaigns.\u00a0\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span class=\"ez-toc-section\" id=\"More_Effective_Resource_Allocation\"><\/span><span style=\"font-weight: 400;\">More Effective Resource Allocation<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">As part of a <\/span><b>data-driven marketing<\/b><span style=\"font-weight: 400;\"> game planner, you should look at marketing KPIs (key performance indicators). So you can look at what\u2019s working and put future resources correspondingly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some of the metrics you can track and act upon:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO metrics (e.g., <\/span><a href=\"https:\/\/www.semrush.com\/blog\/organic-traffic\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">organic traffic<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.semrush.com\/blog\/seo-ranking\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">keyword rankings<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email marketing metrics (e.g., open rate, click-through rate)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content marketing metrics (e.g., time on page, conversion rate)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media metrics (e.g., followers, engagement rate)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Website engagement metrics (e.g., <\/span><a href=\"https:\/\/www.semrush.com\/blog\/bounce-rate\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">bounce rate<\/span><\/a><span style=\"font-weight: 400;\">, average session duration)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advertising metrics (e.g., return on ad spend, <\/span><a href=\"https:\/\/www.semrush.com\/blog\/cost-per-click\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">cost per click<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Where possible, use <\/span><a href=\"https:\/\/www.semrush.com\/blog\/ab-testing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">A\/B testing<\/span><\/a><span style=\"font-weight: 400;\"> (also known as split testing). This permits you to contrast between two options under the same circumstances and look at which performs amazingly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, we used the <\/span><a href=\"https:\/\/www.semrush.com\/splitsignal\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Split Signal app<\/span><\/a><span style=\"font-weight: 400;\"> to analyze which title tags get many clicks in search results: those that have the brand name at the front or those that have the brand name at the end.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400;\">Conclusion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Data-driven marketing<\/b><span style=\"font-weight: 400;\"> is changing the way businesses interact with consumers. By using data to notify marketing decisions, companies can form more targeted, customized, and efficacious campaigns. This not only leads to growing engagement and conversions but also encourages firm customer relationships.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, to unlock the complete potential of <\/span><b>data-driven marketing<\/b><span style=\"font-weight: 400;\">, businesses should overcome challenges regarding integration, data privacy, and skill gaps. By doing best practices and elevating the correct tools and technologies, marketers can bring the power of data to generate success in the digital age.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As data carries on to play a growing significant role in marketing, businesses that cherish data-driven strategies will be well-positioned to stay ahead of the competition and connect the ever-emerging requirements of their customers.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction\u00a0 In today&#8217;s digital age, data-driven marketing has become one of the most productive ways for businesses to optimize campaigns, target their audience, and grow their return on investment (ROI). By accelerating data and analytics, companies can form informed decisions that shape their augmented reality in marketing (AR) strategies, directing to more personalized and impactful [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":413,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"_links":{"self":[{"href":"https:\/\/www.digitally360.com\/blog\/wp-json\/wp\/v2\/posts\/412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitally360.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitally360.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitally360.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitally360.com\/blog\/wp-json\/wp\/v2\/comments?post=412"}],"version-history":[{"count":1,"href":"https:\/\/www.digitally360.com\/blog\/wp-json\/wp\/v2\/posts\/412\/revisions"}],"predecessor-version":[{"id":414,"href":"https:\/\/www.digitally360.com\/blog\/wp-json\/wp\/v2\/posts\/412\/revisions\/414"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitally360.com\/blog\/wp-json\/wp\/v2\/media\/413"}],"wp:attachment":[{"href":"https:\/\/www.digitally360.com\/blog\/wp-json\/wp\/v2\/media?parent=412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitally360.com\/blog\/wp-json\/wp\/v2\/categories?post=412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitally360.com\/blog\/wp-json\/wp\/v2\/tags?post=412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}